Plan by Plan Breakdown
Starter
One business, one location
$97/mo
$81/mo annual (billed as $970/yr)
Included
- 1 sub-account (single business)
- Unlimited contacts
- CRM with pipelines and custom fields
- Email marketing and broadcasts
- Two-way SMS (LC Phone usage billed separately)
- Workflow automation builder
- Funnel and website builder
- Calendar and appointment booking
- Reputation management
- Membership and course hosting
- 24/7 support access
Not included
- Multiple client sub-accounts
- White-label desktop or mobile app
- SaaS mode and reselling
- AI employee features
- Rebilling for usage costs
Best for: Solo operators, single-location businesses, freelancers testing GHL.
Start 14-Day Free TrialPro (Unlimited)
Agencies with multiple clients
$297/mo
$247/mo annual (billed as $2,970/yr)
Included
- Unlimited sub-accounts
- Everything in Starter
- White-label desktop app
- AI employee features
- SaaS mode
- Advanced reporting
- Priority support
- Snapshot marketplace access
- Agency dashboard across all accounts
Not included
- White-label mobile app (iOS and Android)
- Rebilling for LC Phone and LC Mail
- Dedicated account manager
Best for: Agencies managing 2 or more clients. The plan pays for itself with two clients at $150/mo each.
Start 14-Day Free TrialAgency Pro + SaaS
Selling GHL as your own SaaS
$497/mo
$415/mo annual (billed as $4,970/yr)
Included
- Everything in Pro
- White-label mobile app (iOS and Android)
- SaaS configurator with automated provisioning
- Rebilling for LC Phone and LC Mail
- Custom domain on white-label desktop app
- Dedicated account manager
- Priority onboarding support
Best for: Agencies actively reselling GHL as a branded SaaS product with mobile app.
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Usage Costs on Top of Your Plan
These costs apply to every plan and most reviews do not mention them
| Usage type | Approximate cost |
|---|---|
| Outbound SMS | ~$0.01 per message |
| Inbound SMS | ~$0.01 per message |
| Outbound email (LC Mail) | $0.01 per email |
| Outbound calls | ~$0.02 per minute |
| Inbound calls | ~$0.01 per minute |
| Phone number rental | ~$1.15 per number/mo |
A typical Pro agency account running moderate email and SMS activity budgets an extra $50-150/mo on top of the plan cost. At scale these costs can be rebilled to clients on the Agency Pro plan.
Monthly vs Annual Billing
| Plan | Monthly | Annual (per month) | Annual saving |
|---|---|---|---|
| Starter | $97 | $81 | $192/yr |
| Pro (Unlimited) | $297 | $247 | $600/yr |
| Agency Pro + SaaS | $497 | $415 | $984/yr |
Annual plans are non-refundable after 30 days. Start monthly, test for 30 days, then switch to annual if GHL fits your workflow.
Pricing FAQ
Is annual billing worth it?
Annual billing saves roughly 17% across all plans. On Pro that is $600/year saved. Worth it once you have tested GHL through the free trial and know it fits your workflow. Do not commit annually before testing.
Can I start on Starter and upgrade to Pro later?
Yes. You can upgrade at any time and pay the prorated difference. Starting on Starter to test is fine, but be aware that if you onboard a second client you will immediately need to upgrade. Agencies should go straight to Pro.
What happens to my sub-accounts if I downgrade?
If you downgrade from Pro to Starter, you keep access to one sub-account and the others are archived. GHL gives you time to export data before archiving. Do not downgrade without a plan for your client accounts.
Are usage costs (LC Mail, LC Phone) avoidable?
They are avoidable if you use external email tools and do not use SMS. Most agencies find the usage costs affordable and factor them into client retainers. On Agency Pro you can rebill these costs to clients at a markup.
Is the 30-day free trial real?
The standard trial is 14 days. A 30-day trial is available through the GHL bootcamp offer, which pairs the extended trial with a free live setup session. See our free trial page for details.
Start with a 14-day free trial on any plan
Full access. No credit card required. Cancel anytime.
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