What is GoHighLevel White Label?
GoHighLevel white label lets you take the entire GHL platform (CRM, funnels, email, SMS, automations, booking) and rebrand it as your own software product. Your logo. Your domain. Your pricing. Clients log in and see your brand, with no trace of GoHighLevel.
GHL was built with this in mind from day one. Over 600,000 users are on the platform, and a significant portion are agencies running white-label operations, billing clients for software they branded but didn't build.
The model is straightforward: you pay GHL $297/mo, you charge your clients whatever you want, and the margin is yours. It is one of the few legitimate ways to build recurring SaaS revenue without writing a line of code.
What Can You Actually White-Label?
Which Plans Include White Label?
| Plan | Price | White Label |
|---|---|---|
| Starter | $97/mo | NoNo white label. Single sub-account only. |
| Pro (Unlimited) | $297/mo | White-label desktop app, unlimited sub-accounts, SaaS mode included. |
| Agency Pro + SaaS | $497/mo | Everything in Pro plus white-label mobile app and SaaS configurator. |
Start your white-label business on the Pro plan with a free 14-day trial.
How Agencies Use GHL White Label
Done-for-you agency
You manage GHL for clients under your own brand. They log into 'YourAgency CRM', never knowing it's GHL underneath. You look like you built enterprise software.
SaaS reseller
You sign up clients to your branded platform at $97-$297/mo each. GHL costs you $297/mo flat. With 5 clients at $197/mo you're at $985/mo revenue on a $297/mo tool.
Niche vertical SaaS
Build 'RoofingCRM' or 'GymOS', a branded platform for one niche. GHL handles the infrastructure. You own the customer relationship and recurring revenue.
The Margin Math
This is what makes white-label GHL compelling for agencies. The unit economics are hard to argue with.
And this scales. 20 clients at $197/mo is $3,940/mo on a $297/mo platform cost. The margin gets better the more clients you add, since GHL charges you a flat monthly fee regardless of how many sub-accounts you create.
White Label FAQ
Which GHL plan includes white label?
Pro ($297/mo) includes the white-label desktop app. Agency Pro + SaaS ($497/mo) adds a white-label mobile app on top. The $97 Starter plan has no white-label capability.
Will clients know they're using GoHighLevel?
No. On Pro and above, clients log in through your custom domain with your branding. The GHL name is nowhere visible. The platform is branded as your own product.
Can I set my own pricing for clients?
Yes. You pay GHL $297 or $497/mo and charge clients whatever you want. Most agencies charge $97-$497 per client per month. GHL also has a rebilling feature on the Agency Pro plan that lets you pass SMS and email usage costs through to clients at a markup.
Is there a white-label mobile app?
Yes, but only on the Agency Pro + SaaS plan ($497/mo). It requires a one-time setup fee and App Store/Play Store review from Apple and Google. The desktop web app white label is included on the Pro plan.
How long does white-label setup take?
The desktop app white label takes 1-3 hours to configure (domain setup, DNS, logo upload). The mobile app takes 2-4 weeks due to App Store review times.
Is GHL White Label Worth It?
If you are running a marketing agency or want to launch a niche SaaS business without building software, GHL white label is one of the best deals in the market. At $297/mo you get a full white-labeled platform that would cost hundreds of thousands to build from scratch.
The two things to plan for: the learning curve to set up GHL properly takes 2-4 weeks, and you need to be comfortable supporting clients on the platform. But agencies that get past that ramp rarely leave.
Start your white-label GHL business today
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