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Pricing

GoHighLevel Pricing 2025

GHL offers three plans. Here is a plain-English breakdown of what you actually get and which plan makes sense for your situation.

Last updated: May 2025
Starter
$97/mo
Solo operators and small businesses
  • 1 location / sub-account
  • Unlimited contacts
  • CRM & pipelines
  • Email & SMS marketing
  • Funnel & website builder
  • Calendar & booking
  • Basic automations
Start 14-Day Free Trial
Most Popular
Pro (Unlimited)
$297/mo
Agencies managing multiple clients
  • Unlimited sub-accounts
  • Everything in Starter
  • White-label desktop app
  • AI employee features
  • Advanced reporting
  • Priority support
  • SaaS mode
Start 14-Day Free Trial
Agency Pro + SaaS
$497/mo
Scale your GHL SaaS business
  • Everything in Pro
  • White-label mobile app
  • SaaS configurator
  • Rebilling for LC phone/email
  • Custom domain on desktop app
  • Dedicated account manager
Start 14-Day Free Trial

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Watch out for usage costs on top of your plan

Every plan charges extra for email sends (LC Mail, $0.01/email) and SMS (LC Phone, ~$0.01/text). At scale these add up. Budget an extra $50–150/mo for a typical agency account.

Which plan should you choose?

Solo operators and small businesses: Start with Starter ($97/mo). You get everything you need to replace most of your marketing stack.

Agencies with multiple clients: Go straight to Pro ($297/mo). The unlimited sub-accounts pay for themselves quickly.

Selling GHL as a SaaS: You need the $497 plan for the SaaS configurator and white-label mobile app.

Pricing FAQ

Is there an annual pricing discount?

Yes. GHL offers roughly 17% off when you pay annually. On the Pro plan that works out to about $247/mo billed yearly vs $297/mo monthly. Worth it once you know GHL is the right fit.

What does LC Phone cost?

LC Phone (powered by Twilio) charges per SMS and call on top of your subscription. Outbound SMS is roughly $0.01/message. A business sending 1,000 texts per month adds about $10–20 to the bill. On Pro and Agency plans these costs can be rebilled to clients.

What does LC Mail cost?

LC Mail charges $0.01 per email sent. For a list of 5,000 contacts getting a weekly email, that's around $200/month on top of your subscription. Factor this in before switching from a flat-rate email tool.

Which plan is right for a new agency?

Start with Pro ($297/mo). Unlimited sub-accounts mean you can onboard clients immediately, and two clients billing you $150/mo each covers the plan cost. The Starter plan's single sub-account will quickly feel limiting.

Can I cancel anytime?

Yes. Month-to-month plans cancel with no penalty. Annual plans are non-refundable after 30 days. All plans include a 14-day free trial with full access.

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