What Is GoHighLevel SaaS Mode?
GoHighLevel SaaS Mode (formally called the SaaS Configurator) is a feature that lets you white-label the entire GHL platform under your own brand and resell it to clients at your own price. Clients log in to what appears to be your software. They see your logo, your domain, your pricing, and your support contact. GHL is invisible.
Underneath the branding, every GHL feature is available: CRM, automation, SMS, email, funnels, booking, reputation management. You decide which features each pricing tier unlocks for clients, and you set the monthly price. GHL bills you at your plan rate; you bill your clients at whatever margin you choose.
This is the feature that separates GHL from every other marketing platform at its price point. No other tool in this category lets a $297/mo subscriber become a SaaS business owner reselling the platform to their own clients.
SaaS Mode Pricing
Most agencies start with the Pro plan at $297/mo. The Agency Pro plan is worth considering if you want a white-label mobile app, which is a meaningful differentiator when pitching your SaaS to clients.
Who SaaS Mode Is For
Marketing agencies
Instead of charging clients a one-time project fee or an hourly retainer, you sell them a monthly SaaS subscription to your branded marketing platform. Recurring revenue is more predictable, and clients who are billed monthly for software are less likely to churn than clients on service retainers.
Niche vertical SaaS builders
Some GHL users build niche-specific SaaS products. A "dental practice growth platform" or a "real estate agent CRM" built on GHL, with a specific snapshot pre-loaded, custom pricing, and a vertical-specific brand. The technical complexity is minimal since GHL handles the infrastructure. The value is in the positioning and the snapshot.
Consultants and coaches
If you already advise businesses on marketing or sales processes, adding a SaaS subscription to your offer creates a recurring revenue stream that runs alongside your consulting work without significant additional time investment.
How to Set Up GHL SaaS Mode
Upgrade to Pro or Agency Pro
SaaS Mode requires the Pro ($297/mo) or Agency Pro ($497/mo) plan. Activate via your GHL agency dashboard.
Configure the SaaS Configurator
Set up your pricing tiers inside GHL. Define what each tier includes, what features are locked or unlocked, and what you charge per tier.
Connect Stripe for billing
Link your Stripe account so GHL can process client payments directly. Clients are billed at your set price; GHL bills you separately for the platform cost.
Set up your branded domain
Point a custom domain to your white-labeled GHL instance. Clients see your brand, your domain, and your pricing, not GHL.
Create a snapshot
Build a pre-configured account snapshot with pipelines, automations, and templates ready to deploy into new client sub-accounts with one click.
Launch your SaaS offer
Set up a landing page (you can use GHL's own funnel builder), drive traffic, and onboard clients into your branded platform.
The GHL Bootcamp includes a live walkthrough of the SaaS Mode setup. For a 30-day trial that includes the bootcamp onboarding, see our free trial guide.
Revenue Potential
| Clients | Your price | Monthly revenue | Net (after Pro plan) |
|---|---|---|---|
| 3 | $97/mo | $291 | ~$0 (break even) |
| 5 | $97/mo | $485 | ~$188/mo |
| 10 | $197/mo | $1,970 | ~$1,673/mo |
| 20 | $197/mo | $3,940 | ~$3,643/mo |
| 10 | $297/mo | $2,970 | ~$2,673/mo |
Net figures subtract the Pro plan cost ($297/mo). Does not include LC Mail or LC Phone usage costs which are typically rebilled to clients. Individual results vary.
The math works because GHL's infrastructure cost is fixed regardless of how many clients you add. Your marginal cost of adding client number 11 is essentially zero. For a deep dive into the white-label setup specifically, see our GoHighLevel white-label guide.
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Frequently Asked Questions
What is GoHighLevel SaaS Mode?
GoHighLevel SaaS Mode (also called the SaaS Configurator) lets you white-label the GHL platform under your own brand and resell it to clients at your own price point. You bill clients directly, GHL handles the infrastructure, and you keep the margin. It is available on the Pro ($297/mo) and Agency Pro ($497/mo) plans.
How much does GoHighLevel SaaS Mode cost?
SaaS Mode is included on the Pro plan at $297/month and the Agency Pro plan at $497/month. There is no additional fee to activate SaaS Mode beyond the plan cost. You set your own pricing for clients, so the margin you earn depends on what you charge.
Can you make money with GoHighLevel SaaS Mode?
Yes. Agencies commonly charge clients $97-297/month for a white-labeled GHL subscription. If you have 10 clients paying $197/month, that is $1,970/month in recurring SaaS revenue against a $297/month GHL plan cost. The model works because GHL handles all the infrastructure, updates, and uptime while you manage the client relationship.
What is the difference between SaaS Mode on Pro vs Agency Pro?
Both plans include SaaS Mode and unlimited sub-accounts. Agency Pro ($497/mo) adds a white-label mobile app under your brand and dedicated account management. Pro ($297/mo) is the right starting point for most agencies entering SaaS reselling.
Do I need technical skills to set up GHL SaaS Mode?
No. The SaaS Configurator is a point-and-click setup inside GHL. You configure your pricing tiers, connect Stripe for client billing, set up your branded domain, and activate white-labelling. GHL's support team and the Bootcamp onboarding can walk you through the full setup in one session.